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​ACCESSIBILITY STATEMENT

This statement was last updated on 04/12/2025.

​

​1. Our commitment to digital accessibility

At Hotel Tech Market, we believe that every hotelier, partner and visitor should be able to research, compare and acquire hotel technology and access our advisory and consulting services, without facing digital barriers.

We are committed to making www.hoteltechmarket.com and our related online services accessible and usable for people with disabilities, in line with internationally recognised standards and applicable European legislation. Accessibility is an integral part of our mission to help independent hotels access high-quality technology at competitive prices through collective purchasing, tech advisory and business consulting services.

We view accessibility as an ongoing responsibility and a continuous improvement process, not a one-time project.

2. Scope of this statement

This Accessibility Statement applies to digital content provided by Hotel Tech Market on:

  • www.hoteltechmarket.com and its sub-pages, including:

    • collective purchase (“group purchase”) pages and forms

    • hotel tech advisory and business consulting pages

    • press / media and blog content

    • contact and other web forms

This statement does not cover:

  • websites or applications of third-party hotel technology providers

  • external booking, survey, analytics or social media platforms that we may link to or embed

Those third parties are responsible for their own accessibility and privacy practices.

3. Standards and legal framework

Our goal is to design and maintain our digital experiences so that they follow:

  • the Web Content Accessibility Guidelines (WCAG), with a target of WCAG 2.1 Level AA conformance, and progressive inclusion of relevant criteria from WCAG 2.2 where feasible

  • relevant European accessibility requirements, including the principles reflected in EN 301 549 and the European Accessibility Act (EAA), as they apply to websites and online marketplace-style services

  • applicable national laws on non-discrimination and equal access, as well as EU data protection rules (including the General Data Protection Regulation – GDPR)

At the moment, Hotel Tech Market is partially conformant with WCAG 2.1 Level AA.
“Partially conformant” means that some parts of the website do not yet fully meet one or more accessibility requirements, but we are actively working to improve them.

We deliberately avoid over-stating our level of compliance and will update this statement as our conformance improves.

4. Measures we take to support accessibility

To support and improve accessibility on our website, we aim to:

  • Integrate accessibility into our design and content processes

    • Use clear, consistent layouts and navigation

    • Write content in plain, understandable English wherever possible

  • Follow the POUR principles (Perceivable, Operable, Understandable, Robust) when designing new pages and features

  • Use proper HTML structure

    • Logical heading hierarchy (H1–H6)

    • Lists, tables and landmarks used for structure, not just for visual layout

  • Provide text alternatives for non-text content

    • Descriptive alternative text for informative images and icons

    • Mark decorative images so they are ignored by assistive technologies

  • Improve visual accessibility

    • Strive for sufficient colour contrast between text and background

    • Avoid using colour alone to convey meaning

    • Maintain readable font sizes and spacing

  • Support keyboard navigation

    • Ensure interactive elements (such as buttons, forms and menus) can be reached and activated using a keyboard alone

    • Maintain a visible focus indicator on interactive elements

  • Make forms more accessible

    • Associate form fields with labels

    • Provide clear instructions and error messages

    • Avoid unnecessary time limits on form completion

  • Limit disruptive content

    • Avoid flashing content that could trigger seizures or other adverse reactions

    • Minimise content that auto-plays; where present, we aim to provide controls to pause, stop or mute

These measures are being applied progressively, with priority given to the most important user journeys on our website.

5. How we test and improve accessibility

Hotel Tech Market uses a combination of methods to assess and improve digital accessibility, including:

  • Design and content reviews to check that new pages follow accessibility guidelines

  • Automated accessibility checks on key templates and pages (for example, home page, group purchase pages, contact forms and blog article templates)

  • Manual testing, focusing mainly on:

    • keyboard-only navigation

    • basic screen reader testing on representative pages and forms

  • Ongoing monitoring, so that when we add or update features, we review their impact on accessibility

We plan periodic, more formal reviews as accessibility standards and legal requirements evolve (for example, under the European Accessibility Act and related national legislation).

6. Technical information and browser compatibility

Hotel Tech Market’s website relies on the following technologies for proper operation and accessibility:

  • HTML5

  • CSS

  • JavaScript

The website is designed to work with:

  • The current and previous major versions of commonly used browsers, such as:

    • Google Chrome

    • Mozilla Firefox

    • Microsoft Edge

    • Apple Safari

    • Bing

  • Assistive technologies that work with these browsers (for example, screen readers and magnification tools)

While we aim to support as many environments as possible, older browsers or operating systems may not provide the best accessibility or security experience. We recommend using the latest stable versions of your browser and operating system wherever possible.

8. Known or likely limitations and available alternatives

Although we work to make our website accessible, we are aware that some issues may still exist or arise over time. Examples of areas that may present limitations include:

  1. Third-party components and embeds

    • Some forms, videos, widgets, chat tools, analytics dashboards or social media embeds provided by third parties may not fully meet accessibility standards.

    • We cannot fully control their code, but we aim to select providers that take accessibility seriously and to raise issues with them when we identify problems.

  2. Downloadable documents (PDF, Office formats, etc.)

    • Some older documents may not yet be fully tagged or structured for screen readers.

    • Where a document is not accessible, we can provide the same information in an alternative accessible format on request (for example, as accessible HTML or a structured text document).

  3. Error handling and validation messages

    • On some forms, error messages or validation hints may not yet be announced consistently by screen readers or may not be clearly linked to the relevant field.

    • We are working to improve error summaries, inline messages and programmatic associations so that everyone can understand and correct issues more easily.

  4. Focus visibility and keyboard order

    • In certain components, the visual focus indicator or tab order may not yet be fully optimal.

    • We are gradually reviewing and improving focus management across templates and widgets.

If you encounter any of these or other issues, please contact us with details (including page URL, device, browser and any assistive technology used), so that we can investigate and provide a workaround where possible.

9. Third-party websites and services

Our website contains links to, or is used in conjunction with, products and services offered by third-party hotel technology providers and other partners (for example, channel managers, booking engines, AI tools, revenue management systems, and advisory partners).

While we encourage all partners to meet strong accessibility and privacy standards, we do not control the accessibility of:

  • their own websites and portals

  • their booking engines or dashboards

  • their documentation, videos or marketing content

When selecting and recommending technology providers, we consider not only product quality and commercial terms, but also broader factors such as security, stability and — where information is available — accessibility and user experience.

If you experience accessibility issues on a third-party service you discovered through Hotel Tech Market, we welcome your feedback. While we may not be able to fix those services directly, your input helps us when we evaluate and curate the technologies we promote.

​10. Use of personal data in accessibility-related requests (GDPR)

When you contact us about accessibility — whether by email, phone or through a web form — we may process certain personal data you provide, such as:

  • your name and contact details

  • your role and organisation (for example, hotel name)

  • information about the accessibility issue you encountered

  • technical details such as browser, operating system and assistive technologies used

We use this data solely to:

  • respond to your request or complaint

  • understand and fix the underlying accessibility issue

  • demonstrate compliance with legal obligations where relevant

Legal bases for processing

Depending on the situation, we rely on one or more of the following legal bases under the GDPR:

  • Legitimate interests (Article 6(1)(f) GDPR): to improve the accessibility and usability of our services for all users and to handle your request efficiently

  • Legal obligation (Article 6(1)(c) GDPR): where EU or national law requires us to ensure digital accessibility or to document our efforts

  • Consent (Article 6(1)(a) GDPR): where you freely choose to provide additional information or where no other legal basis applies

Data sharing and retention

  • Your accessibility-related request may be shared internally with the relevant members of the Hotel Tech Market team and, where strictly necessary, with trusted technical providers (for example, developers or platform support) who help us fix issues.

  • We retain this data only for as long as reasonably necessary to handle your request, improve our services and comply with any legal or regulatory obligations.

Your data protection rights

Under the GDPR, you have rights in relation to your personal data, including:

  • right of access (to know what data we hold about you)

  • right to rectification (correction of inaccurate data)

  • right to erasure (“right to be forgotten”) in certain circumstances

  • right to restriction or objection to processing in certain circumstances

  • right to lodge a complaint with a supervisory authority

To exercise any of these rights in connection with accessibility-related processing, please contact us using the details in the Feedback and contact section below, indicating that your request concerns “Accessibility and GDPR”.

If you are based in the European Economic Area and believe that we have not handled your personal data lawfully, you also have the right to lodge a complaint with your local data protection authority. In Portugal, this is the Comissão Nacional de Proteção de Dados (CNPD).

For more information on how we process data more broadly (for example, for marketing or service delivery), please refer to our Privacy Policy, available on our website.

11. Feedback, contact and support

We actively welcome feedback on the accessibility and usability of Hotel Tech Market’s digital services.

If you:

  • encounter any difficulties using our website or forms

  • need information in a different format

  • have suggestions on how we can improve accessibility

please contact us via:

Accessibility Contact
Hotel Tech Market – Accessibility Team

  • Email: david@hoteltechmarket.com

  • Phone: +351 916 534 920

  • Postal address:
    Hotel Tech Market
    Rua José Saramago 287
    2890-117 Alcochete
    Portugal

To help us investigate and resolve your issue, please include, where possible:

  • the URL of the page where you experienced the problem

  • a brief description of what you were trying to do

  • the device and operating system you are using

  • your browser (and version, if known)

  • any assistive technologies you were using (for example, a screen reader or screen magnifier)

We aim to acknowledge accessibility feedback within a reasonable time and to provide an initial response, including any proposed actions or workarounds.

12. Escalation and complaints

If you contact us about an accessibility issue and are not satisfied with our response, you may be entitled to raise the matter with a relevant consumer, equality or data protection authority, depending on the nature of your concern and your country of residence.

For data protection matters relating to accessibility requests, you may contact your local supervisory authority. In Portugal, the supervisory authority is the Comissão Nacional de Proteção de Dados (CNPD).

13. Continuous improvement and statement review

Digital accessibility, web technologies and applicable laws (including the European Accessibility Act and related national rules) continue to evolve. Hotel Tech Market is committed to monitoring these developments and updating both our website and this statement accordingly.

We aim to:

  • review this Accessibility Statement at least once per year, and

  • update it sooner when we introduce significant new features, redesign key areas of the site, or when there are material changes in the legal or technical framework for accessibility.

If you have questions about this statement itself, or suggestions on how we can improve it, please reach out to us using the contact details above.

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