HTM Consulting
Strategic or Outsourced Specialized Services for the Hospitality Industry
We provide specialized consulting or outsourcing services for the hospitality sector in Profit Management, Revenue Management, E-commerce, Marketing, Finance, Business Intelligence (BI), and Technological Innovation for hotels. Our goal is to increase your hotel's profitability and operational efficiency through comprehensive, tailored strategies.
About
David Lamelas - Founder & CEO
"Today’s and tomorrow’s revenue management can no longer be called just revenue management, because it is now much broader, more demanding, and needs to perform more tasks in less time with the help of technology. The new revenue manager is required to have more diversified data and more expertise.
In addition to managing revenues, pricing, and inventories, they must manage costs, profits, commercial relationships, business strategies, know how to work with algorithms to appear on the first pages of searches (on Booking.com, Google, and now AI Assistants with online search), also manage multiple multidisciplinary teams, marketing, understand data science to cross various data types, manage multiple systems, and be the pilot of technology and AI agents within the company.
But the same name and importance continue to be given to a role that is no longer just a revenue manager—it is much more, and increasingly relevant. At HTM Consulting, we are already living in the new reality; we don’t wait for change, we create it."
1. Initial Diagnosis
We conduct an in-depth analysis of your hotel’s current performance, pricing, distribution, strategies, reputation, costs, processes, integrations, and guest feedback, identifying opportunities for improvement and growth.
2. Pricing Optimization & Distribution
We deploy advanced yield management and channel management techniques. We automate price recommendations for group quotes. We monitor daily reservations (pick-up) and adjust individual channel rates in real time based on demand, ensuring a competitive and flexible pricing strategy. We monitor competitors daily (prices, promotions, reviews) and adjust your hotel's market positioning in real time. We only work alongside an RMS, it’s essential today.
3. Hotel Positioning
We help balance your distribution between online channels (OTAs) and direct bookings. We implement actions to increase direct reservations on your website, but not only that. Over the past 10 years, we have committed ourselves to understanding how algorithms work, and we know what’s needed for your hotel to appear on the first search pages of Booking.com, Google, and now AI assistants with online search. If your hotel doesn’t appear among the top results, nobody buys. At HTM Consulting, we know “the matrix” and play with it. With this knowledge, we’ve helped many hotels make millions, we know the secret and would love to apply it to yours. Many people around the world are being misled by ignoring how these algorithms decide what appears in front of their customers on the web and on platforms like Booking.
4. Forecasting, Custom Reporting & Financial Management
Beyond standard revenue reports, we delve into costs and serious financial management, essential for our key KPI, GOPPAR, among others. We provide regular occupancy and revenue forecasts for 3, 6, and 12 months to enable proactive planning. We create customized reports and market analyses (segment, nationality, origin, etc.) to support informed decision-making by management.
5. Integrated Commercial & Marketing Strategy
We support your distribution negotiations and optimize extranets and sales partners. We act as your commercial and marketing partner, recommending and building your campaigns, promotional packages, and improving your online presence. Excellent revenue management with impact is only 100% complete with this commercial and marketing component.
6. Continuous Support, Tech Management & Implementation
We develop, implement, or manage your current AI agents, channel manager, and/or RMS. You no longer need to worry about the stress of tech implementation, we handle everything. Plus, we meet regularly with your team to align strategies, share results, and adjust plans. We provide on-the-job training in best practices for revenue management, tech, AI, and e-commerce, ensuring long-term maintenance of improvements. All support is close, proactive, and adapted to your business's seasonality.
What sets us apart from the competition?
We don’t limit ourselves to traditional metrics focused only on room revenue. Our focus is much broader, thanks to our consultants’ deep expertise across various areas and the smart application of cutting-edge technology. Today, artificial intelligence makes all this simpler and automated, it doesn't replace specialists with our profile, but it adds value, reveals what was previously invisible, optimizes, and generates results where there were none before.