About Hotel Tech Market
With 17 years of experience creating value at the intersection of hospitality, technology, AI, revenue/BI, product management and risk management.
Our core business is Hotel Technology Advisory, helping hotels and hotel groups make better technology decisions, select the right solutions for the hotel daily work, corporate AI Training and successfully navigate an increasingly complex hospitality technology landscape.
Our Collective Purchase initiative is our way of giving back to the hospitality community. It is completely free, we don’t charge anything for the service.
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Everything Your Company Needs to Become a Leader in AI
Explore our extensive offerings designed to enhance your tech capabilities and streamline operations in the hospitality sector.
AI Training Programs
Our hands-on training equips teams with essential AI skills, ensuring they are ready to leverage technology effectively in their roles.
AI Solutions
Implement cutting-edge AI technologies to your team day to day work to optimize processes, improve guest experiences, and drive operational efficiency across your business.
App & Automation Development
We specialize in creating secure, scalable applications and automations tailored to meet the unique needs of the hospitality industry, in collaboration with UauAI
Read what national and international media are saying about us
"The idea was born from the experience of our founder and CEO, David Lamelas, who said he was “tired of hearing independent hotels complain that they couldn’t access the same high-quality technology reserved for large hotel chains.” He also points out that “many hoteliers don’t realize that by joining forces and purchasing together, they can gain real buying power and unlock access to top-tier technology at major discounts, something that’s simply not possible when negotiating alone, with no scale or volume."
Our Social Impact Mission - What is a collective purchase?
Collective purchasing is a smart way to buy a product collectively, by joining a group purchase, allowing participants to secure better prices through bulk discounts that wouldn’t be available individually.
Multiple hotels join a group anonymously to purchase the same product together, unlocking highly competitive rates typically reserved for large hotel chains.
But each hotel will have its own product, separate contracts, and you will be treated as unique. Only the technology purchase is joint, and you pay directly to the brand of the product you acquire, you never pay Hotel Tech Market. Through our platform, you gain greater negotiating power and therefore greater discounts.
Buy together and get quantity discounts on hospitality technology
Together we are stronger
FAQ
1) What does Hotel Tech Market do?
Hotel Tech Market provides AI and technology consulting, practical AI training, implementation and custom software development for hotels and tourism businesses. We help teams apply AI to real operational needs, with attention to people, processes, data and security.
2) Who are your services for?
We work with hotels, hotel groups and tourism businesses that want to use AI and technology more effectively. Services are adapted to the organisation's operations, existing systems, team skills and priorities, whether it is exploring its first AI tools or developing more advanced solutions.
3) What is the Empower People + Implement AI + Build Software programme?
Our integrated programme combines practical team training, responsible AI implementation and custom development. We start with people and change management, review processes and systems, and define a practical action plan. You can choose one service or combine the three in a programme tailored to your organisation.
4) What does your AI and technology consulting include?
We review systems, workflows and data flows, identify useful AI opportunities, help assess tools and suppliers, and prioritise improvements. A cybersecurity audit can form part of the agreed programme. The result is a practical implementation plan based on operational needs, technical requirements and the team's capacity to adopt change.
5) How is AI training adapted to hotel and tourism teams?
Training focuses on each role and its real daily tasks. Teams learn to use AI responsibly, evaluate its outputs and apply it to useful work. Depending on their needs, they can also learn to create applications, automations and AI assistants. We combine practical exercises with support for adoption and change management.
6) Can you implement AI alongside our existing hotel systems?
We assess the existing technology environment and work with your IT team and suppliers to select, configure and integrate suitable tools. Integration depends on the systems, available interfaces, permissions and supplier requirements. We define these requirements before implementation and involve the people who will use each solution.
7) Do you develop custom software, apps, automations and AI agents?
Yes. In partnership with UauAI, we develop software, applications, automations and AI agents around the needs of hotels and tourism businesses. We can build new solutions or assess prototypes created by your team and develop suitable prototypes into operational tools, with testing and implementation requirements agreed for each project.
8) How do you approach data security and responsible AI use?
We consider data handling, access permissions, cybersecurity, human oversight and governance throughout the agreed implementation. We work with your IT team and suppliers to identify risks and define appropriate controls. Teams learn how to check AI outputs and when human review is needed. Specific security and compliance requirements are assessed for each project.
9) What experience does Hotel Tech Market bring?
We combine hospitality operations, management, technology and AI experience, with services already delivered to hotel and tourism clients. Founder and CEO David Lamelas coordinates and teaches AI for hospitality at NOVA FCT Executive Education and also teaches through institutions including AHP and ADHP. We define how each solution's usefulness will be assessed in daily work, with the aim of reducing repetitive tasks and giving teams more time for guests.
10) How can we get started?
Contact us with your organisation's goals, current systems and the tasks or challenges you want to address. We will discuss which combination of consulting, training, implementation or custom development fits your needs and agree the scope and next steps with you.
11) What is the community technology buying initiative?
It is Hotel Tech Market's free, not-for-profit initiative to help hotels access quality technology at better prices by bringing purchasing interest together. It remains a community service alongside our main work in AI consulting, training, implementation and custom development.
12) How does collective purchasing work?
Hotels express interest in a technology buying group. We bring that interest together and discuss group terms with the supplier. The available technology, participation requirements, timing and proposed terms depend on the group and are explained before you decide whether to proceed.
13) Is the collective purchasing service free?
The community buying service is free and not-for-profit. This does not mean that the supplier's technology is free: software subscriptions, licences, implementation or other supplier services may have their own charges. Review the specific offer and terms before committing.
14) Do we need to join a buying group to use your AI services?
No. AI consulting, training, implementation and custom development are available independently of collective purchasing. You can contact us about your AI and technology needs without joining a buying group.