About Hotel Tech Market
With 17 years of experience creating value at the intersection of hospitality, technology, AI, revenue/BI, product management and risk management.
Our core business is Hotel Technology Advisory, helping hotels and hotel groups make better technology decisions, select the right solutions for the hotel daily work, corporate AI Training and successfully navigate an increasingly complex hospitality technology landscape.
Our Collective Purchase initiative is our way of giving back to the hospitality community. It is completely free, we don’t charge anything for the service.
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Everything Your Company Needs to Become a Leader in AI
Explore our extensive offerings designed to enhance your tech capabilities and streamline operations in the hospitality sector.
AI Training Programs
Our hands-on training equips teams with essential AI skills, ensuring they are ready to leverage technology effectively in their roles.
AI Solutions
Implement cutting-edge AI technologies to your team day to day work to optimize processes, improve guest experiences, and drive operational efficiency across your business.
App & Automation Development
We specialize in creating secure, scalable applications and automations tailored to meet the unique needs of the hospitality industry, in collaboration with UauAI
Read what national and international media are saying about us
"The idea was born from the experience of our founder and CEO, David Lamelas, who said he was “tired of hearing independent hotels complain that they couldn’t access the same high-quality technology reserved for large hotel chains.” He also points out that “many hoteliers don’t realize that by joining forces and purchasing together, they can gain real buying power and unlock access to top-tier technology at major discounts, something that’s simply not possible when negotiating alone, with no scale or volume."
Our Social Impact Mission - What is a collective purchase?
Collective purchasing is a smart way to buy a product collectively, by joining a group purchase, allowing participants to secure better prices through bulk discounts that wouldn’t be available individually.
Multiple hotels join a group anonymously to purchase the same product together, unlocking highly competitive rates typically reserved for large hotel chains.
But each hotel will have its own product, separate contracts, and you will be treated as unique. Only the technology purchase is joint, and you pay directly to the brand of the product you acquire, you never pay Hotel Tech Market. Through our platform, you gain greater negotiating power and therefore greater discounts.
Buy together and get quantity discounts on hospitality technology
Together we are stronger
FAQ
1) What is Hotel Tech Market (HTM)?
Hotel Tech Market is a collective-purchase marketplace where multiple independent hotels join the same technology buy to unlock bulk discounts typically reserved for large hotel chains.
Multiple hotels join anonymously to purchase the same product together, getting bulk discounts that wouldn’t be available individually. For example, once a group reaches 3, 5 or 7 hotels signed up, the deal is closed, and each hotel benefits from a price they would never be able to get individually.
2) How does a collective purchase work?
Three steps: (1) select a product on the Hotel Tech Market site; (2) submit a short form to pre-register interest; (3) a member of our team will work with you closely to ensure your needs and expectations are fully met throughout the process. (4) sign a letter of intent (LOI) to confirm your pre-reservation. When the group reaches its required size, the purchase is executed at the exclusive negotiated group rate.
3) Is my participation anonymous and GDPR-compliant?
Yes. Hotel Tech Market keeps your information confidential and uses it only to manage your participation, in full compliance with GDPR. Your details are never made public.
4) What commitment do I make when I sign the Letter of intent?
You’re confirmed for the group once you sign the letter of intent (LOI); you still have the flexibility to withdraw any time before the purchase is finalized. Hotel Tech Market states it guarantees the best market price, comparable to what large chains get, for the selected product.
5) Our success?
The www.hoteltechmarket.com is seeing strong adoption because it’s a win-win for both hotel technology providers and independent hotels. A win-win for the entire hospitality industry!
6) The challenge?
Many independent hotels struggle to afford top technology because they don’t have the same buying dimension as large hotel chains.
7) How big does a group need to be, and how long does it take?
Each group has a minimum participant threshold shown on its page. Once that number is reached, the purchase proceeds. Timelines vary depending on demand. (Example: the Mirai group is set to 3 hotels.). Essentially, it’s the minimum number required by each hotel tech provider to offer, for exclusive sale within a group purchase, a competitive rate with a bulk discount.
8) Which group purchases are open right now?
An example live group is Mirai (booking engine, website, metasearch, and digital marketing). Mirai states its ultra-fast booking engine has increased conversions by up to 56%, supporting 4,200+ hotels. But more are on the way, for example Siteminder is in the onboarding phase.
9) What integrations or prerequisites might be required?
Requirements depend on the product. Each provider has its own. Just read the description of each group purchase and that information is there, or if you have any questions, contact us through the contact page on our website.
10) Where is Hotel Tech Market based and who can join?
Hotel Tech Market is based in Alcochete, Portugal. Some groups may currently focus on Portugal, Brazil, Spain, France, Mexico and others; hotels in other countries can contact Hotel Tech Market to explore options. Some of our partners and hotel tech providers offering their products on our marketplace choose to limit group purchase availability to specific regions. When that’s the case, you’ll find all the details in the description of each group purchase. If you have any questions, feel free to reach out via the contact page on our website.
11) How do I get started or ask questions?
Pick a live group purchase on the Hotel Tech Market site and complete the form; you’ll receive a free consultant and follow-up to confirm details. You can also reach Hotel Tech Market via phone or email on the Contact page, for more information before you enter on a purchase group.
12) What does the consultant do during the tech selection process?
Once you express interest, a dedicated consultant and account manager will work closely with you to fully understand your goals and hotel needs. The consulting is completely free and independent: if the product you initially considered isn’t the best fit, the consultant will recommend a better alternative, always aiming for the best match and the most competitive market price. The client receives free advisory support up to a certain stage or until the end. Learn more: here
13) What additional services does Hotel Tech Market offer to support clients and ensure a smooth integration process?
Hotel Tech Market supports hotels across the full technology lifecycle. We audit your current systems and data flows, define a clear tech strategy, select the right tools for your property, manage implementation and vendors, support procurement and negotiations, train your staff, and provide go-live and post-launch hypercare to ensure the systems deliver real value. Learn more: here
14) What other services are offered beyond the group buying marketplace?
HTM Consulting offers a wide range of advisory services tailored to the needs of the hotel industry:
• Tech Innovation: Guidance on implementing new digital solutions that bring efficiency and competitiveness to hotels.
• Profit & Revenue Management: Smart strategies to boost your earnings and overall profitability.
• E-commerce & Marketing: Expert advice to strengthen your online sales and market presence. Including visibility on the leading AI platforms your client use.
• Finance & Business Intelligence: Data-driven financial analysis and decision-making support.
• Free Digitalization Consulting: Complimentary guidance included in the group purchasing process to help independent hotels choose the best-fit solutions, with no upfront consulting fees.